URGH! Victoria’s Secret has cancelled its annual underwear show so the company can work on an image overhaul.
Model Shanina Shaik, 28, confirmed the news, telling the Australian Daily Telegraph: “Unfortunately the Victoria’s Secret show won’t be happening this year. It’s something I’m not used to because every year around this time I’m training like an angel.”
You and me both, Shanina. Except my angel training involves more carbs and Granny pants. Watching the show on TV each winter was my guilty pleasure and I am outraged it has given in to the virtue-signalling brigade who seem unable to accept anything on face value.
Have we really reached peak ‘woke’ when an underwear retailer is too afraid to advertise its own underwear?
The annual event, launched in 1995, was a stroke of marketing genius. Hand picking the world’s most glamorous and upcoming models to strut gazelle-like down the runway, crowning the most elite among them ‘Angels’, reached global cult status.
Models have seen their careers catapult thanks to the VS show with the likes of Tyra Banks, Miranda Kerr and Giselle Bundchen gaining their Angel wings and reaching new career heights, with the latter become the highest paid model in the world.
And millions tuned it to see A-list performances by the like of Spice Girls and Taylor Swift among huge, beautiful, theatrical sets.
In 2014, when the show came to London for the first and only time, I was lucky enough to bag a golden ticket. Among the hysteria of teenage girls screaming, I found the show a theatrical masterpiece of innocent fun and flirty frivolity.
Despite the scantily-clad goddesses, I didn’t find it remotely sexy. Instead, the models blew kisses at the cameras and giggled on the huge OTT sets. It’s theatre for the fashion lover without the designer snobbery.
Women would then flock to their stores and online to buy their wares hoping to recreate the VS magic in front of their own mirror. Isn’t that how advertising works? Not in 2019.
More and more brands are trying to commercialise feminism, overthinking the message and making me feel like I’m a bad person for enjoying fashion’s glossy veneer.
Sometimes I simply want to look and feel sexy in underwear. And that’s it. Of course there are issues with the show — and the brand — itself.
It’s no secret the annual event lacks diversity, with the gruelling casting process favouring long-limbed, predominately white, stick-thin models to show off the underwear ranges.
Stories of these already lithe women having to fast before the show or, like ‘Angel’ Adriana Lima, drink protein shakes exclusively to drop baby weight, are common.
Former Victoria’s Secret Angel Karlie Kloss, 26, recently stopped working with the brand because “I didn’t feel it was an image that was truly reflective of who I am and the kind of message I want to send to young women around the world about what it means to be beautiful.”
Seems kind of hypocritical after Karlie has raked in thousands of pounds from promoting that image. And in November 2018, former chief marketing officer, Ed
Razek, was forced to apologise after telling Vogue he wouldn’t use plus-size or transgender models: “Because the show is a fantasy.”
Surely there is room for gorgeous women who take the aspirational look a step further? And I don’t mean tokenism, but a whole girl gang of lingerie-clad ladies.
There would have been no need to cancel the show altogether if the brand simply got on board with different body types. And that includes its products, too. The biggest size is currently a UK size 16.
Pop star Rihanna launched her own underwear line with an inclusive catwalk show to great praise, proving the appetite is there, it’s just about doing it properly.
Although, it’s no (Victoria’s) Secret that falling profits and controversial company links have been troubling for the brand of late.
Leslie Wexner, chief executive of Victoria’s Secret’s parent company, L Brands, was a close working partner of disgraced businessman Jeffrey Epstein.
Ratings of the show fell from 10.4million viewers in 2011 to 3.3million in 2018. And sales fell by 5.14 per cent in February to £2.07billion. But former CEO Sharen Jester Turney once said the annual show “pays for itself five times over” thanks to licencing, advertising and sponsorships.
So all that can be assumed is the show has been pulled from the fashion calendar purely for fear of upsetting the minority, rather than tweaking it for the majority.
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Victoria’s Secret told The Sun they would not comment on their decision to end the show this year but insiders said they believed it would return.
The source added: “They’re going to re-brand and re-group. The show will return but with some huge changes that will bring it up to speed. They know they’ve fallen behind so they want to get back to being market leaders.”
Victoria’s Secret is certainly the fallen angel of the high street – and I’m hanging up my fangirl halo.
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https://textbacklinkexchanges.com/victorias-secret-shows-best-moments-as-underwear-brand-cancels-event-to-be-more-woke/
News Photo Victoria’s Secret show’s best moments, as underwear brand cancels event to be more ‘woke’
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