A LIFE-SIZED elephant made of 10,000 used batteries highlights the number dumped in landfill every year.
Duracell created the model to raise awareness of the 20,000 tonnes of them ending up in UK landfill sites every year – the equivalent weight of 4,000 elephants.
To raise awareness of the issue, Duracell – who recycled 170 tonnes this year (about the same weight as 68 African elephants) via their Big Battery Hunt – recruited 1.3million schoolkids to hand in used batteries.
The resplendent 2.4 metres-tall creature – created by Tony Diaz – will be on show at Hanwell zoo in West London for the duration of the summer holidays
Duracell hope the saying ‘an elephant never forgets’ will inspire us all not to forget Generation Z’s power to make mammoth change.
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This year, the Big Battery Hunt has challenged 1.3 million children from 5,800 schools around the country to pick up a Big Battery Hunt collection box and hunt for used batteries in their communities.
In celebration of the sheer volume of batteries that have been recycled so far this year (170 tonnes), Duracell has commissioned the creation of this life-sized elephant sculpture which stands at an impressive 2.4 metres tall.
The elephant sculpture acts as a visual celebration of the environmental efforts of the masses of primary school children who have been involved in the campaign since its inception and will also inspire a whole new generation of battery recyclers.
Tony, an artist and sculptor said: “It’s taken over six weeks and in excess of 10,000 recycled batteries but every moment has been worth it.
”Creating this elephant has been a humbling reminder that powering change can come from anywhere.
Creating this elephant has been a humbling reminder that powering change can come from anywhere.
Artist Tony Diaz
”It is so inspiring to see the younger generation actively involved in making the world a better place and teaching their own parents and loved ones about the importance of recycling.”
The new home of Duracell’s elephant, Hanwell Zoo shares this enthusiasm for encouraging children to make change.
A zoo spokesperson said: “We are proud to be the home of the Big Battery Hunt elephant, the only elephant in London.
”We are thrilled to be able to do our bit towards reducing landfill waste and protecting our planet and all its inhabitants.
”We all have a responsibility to be more sustainable and we actively encourage visitors to do their bit by bringing their used batteries along when coming to visit.
”We have bins in place to collect all the used batteries you can find.”
GENERATION Z
Christina Turner, associate marketing director at Duracell said: “Generation Z are increasingly making their voices on sustainability heard.
”By reflecting the provocative tone of the young activist movement and shining a spotlight on these young change makers, the Big Battery Hunt aims to inspire long-term, positive recycling behaviours.
”We have been so impressed with the efforts of the 1.3 million students involved in the Big Battery Hunt this year and our recycled battery elephant is a true celebration of all those involved.
That’s a lot of children driving change. But you do not have to be of primary school age to be a battery recycler, it is a lot easier than people realise. You can even do it at your local grocery store.
Christina Turner, associate marketing director at Duracell
”The participation this year has been overwhelming, with over 25 per cent of all primary schools in the UK getting involved.
”That’s a lot of children driving change. But you do not have to be of primary school age to be a battery recycler, it is a lot easier than people realise. You can even do it at your local grocery store.”
The life size elephant artwork will be based in Ealing’s Hanwell Zoo from 31 July and throughout the school summer holidays for the public to come and visit.
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After the holidays, all the batteries used in its construction will be recycled.
To visit the elephant, come along to Hanwell Zoo in the holidays from 31 July and donate used batteries of your own for recycling.
The Duracell’s Big Battery Hunt initiative has been running in partnership Battery Back and We Are Futures for the last three years and is on a mission to continue to empower school children across the country and champion the importance of battery waste reduction.
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News Photo Life-sized elephant made of 10,000 used batteries shows number dumped in landfill every year
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