Junk food critic Jamie Oliver has held meetings with McDonald's for years, despite repeatedly criticising the chain's burgers as 'not fit for human consumption'.
The outspoken celebrity chef has held regular discussions about healthy eating with top executives including boss Paul Pomroy, it was revealed today.
McDonald's claimed that it had no commercial relationship with Mr Oliver and said it frequently met with a range of food and drink professionals as well as politicians.
Mr Oliver has previously been a thorn in the company's side, and urged operators to ditch a type of processed beef - dubbed 'pink slime' - from the recipe in 2011.
Junk food critic Jamie Oliver has held meetings with McDonald's for years, despite repeatedly criticising the chain's burgers as 'not fit for human consumption'
McDonald's and several other food companies later removed the ingredient from products and it has never been used in UK and Ireland products.
In 2016, he slammed the firm's sponsorship of the Olympics and campaigned to limit the event's sponsors to companies meeting certain nutritional and ethical standards.
However in recent years, the relationship between McDonald's and Mr Oliver, 43, appears to have mellowed.
The campaigner, who is credited with overhauling school dinners in the UK and was an advocate for the sugar tax, recently said he would allow his children to eat at McDonald's.
Mr Pomroy has even taken part in a chief executive charity cook-off event run by Mr Oliver's food foundation.
In a statement, McDonald's said: 'As a business we meet regularly and have relationships, with a number of individuals in the food and drink industry.
McDonald's claimed that it had no commercial relationship with Mr Oliver and said it frequently met with a range of food and drink professionals as well as politicians
'This has included meeting Jamie Oliver but he does not have an advisory role nor do we have a commercial relationship with him.'
The British chef is no stranger to working with big companies.
His spokeswoman said he has had dialogue with numerous chief executives of major firms over the years.
His current official relationships include a partnership with Shell through which his company has created a healthier food-to-go range for the firm's service stations.
The campaigner (pictured creating wholesome meals for youngsters in 2005) is credited with overhauling school dinners in the UK and was an advocate for the sugar tax
He came under fire for collaborating with the oil giant, but insisted that it was the best way to get the food to the widest audience.
Speaking to the Press Association at the launch of the range, Mr Oliver said food companies must help drive change in diets.
'If we want Britain to be in a healthier, more productive place in 15 to 20 years, we absolutely need businesses to be on that journey.'
He is also the face of Tesco - after 11 years with rival Sainsbury's - and has recently teamed up with the retailer to establish a cookery school to reduce food waste.
A Jamie Oliver spokesperson told MailOnline: 'Jamie and his companies has no current or planned formal or informal relationship with McDonald's and any reporting to the contrary is incorrect.'
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News Photo Jamie Oliver has held meetings with McDonald's for years, it is revealed
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