"Many Photos" - Love Island stars warned off plugging products on Instagram by advertising watchdog

LOVE Island stars have been warned about plugs on Instagram for cash.

Previous stars including Olivia Buckland were rapped by the ad watchdog for breaking rules.

Discovery Communications

A watchdog has warned Love Island stars about making sure future ads are ‘obviously identifiable’ on sites like Instagram[/caption]

The Advertising Standards Authority has now produced an at-a-glance checklist.

Under the ASA’s rules, social media influencers must make it “instantly recognisable” they have got something in return for agreeing to post positively about a product, whether paid money or given the item.

For example, posting #ad or #sponsored is OK — so long as it is not hidden among lots of other hashtags.

Instagram

Olivia Buckland came under fire for posting about an eye shadow from cosmetic brand W7[/caption]

It is not enough to say on their profile they are paid by a brand if they do not say so on a specific post.

The ASA and the Competition and Markets Authority have said that consumers should not have to “play detective” to work out if a message is commercial.

Instagram

Stars have been told that they must make it clear when they are promoting products – this can be done by adding #ad or #sponsored to a post[/caption]

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Olivia, 25, had an Instagram post which promoted an eye shadow banned last October. It was not clear it was an advert.

The post showed Olivia discussing the eye shadow from cosmetic brand W7 along with a caption which said: “Can’t wait to see what you guys create #BucksBeauty”.

She has been told to ensure future ads are “obviously identifiable”.

Instagram

However, using hashtags is only acceptable as long as they are not hidden among lots of others[/caption]

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News Photo Love Island stars warned off plugging products on Instagram by advertising watchdog
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