The first vegan fish finger is being launched in the high street as supermarkets tap into a radical shift in eating habits –away from meat, dairy and fish.
It is claimed more young people will give up meat in January – as part of the Veganuary campaign – than will turn away from booze in a post-Christmas health kick.
Waitrose is launching its Fishless Fingers, made from breaded seaweed tofu with a crispy coating and said to have a subtle fish flavour.
It suggests these should be paired with its vegan-friendly tartare sauce and sourdough bread for the perfect sandwich.
A pack of six Waitrose Fishless Fingers is on offer at £3.19 this month, before rising to a standard price of £3.99.
Waitrose is launching its Fishless Fingers, made from breaded seaweed tofu with a crispy coating and said to have a subtle fish flavour. File image used
By comparison, a pack of six Waitrose chunky breaded cod fingers is £3.25, while its cheapest 'essential' brand cod fish fingers are £1.75 for ten.
The Waitrose offerings are the latest in a rising number of plant-based foods and ready meals – with many of them claimed by makers to be virtually indistinguishable from animal-based products.
Looking at all age groups, a survey of New Year resolutions found that some 2.6million people will try to go vegetarian or vegan in January – around 5 per cent of the population.
This is roughly on a par with the 6 per cent saying they plan to give up drink for a month.
A pack of six Waitrose Fishless Fingers is on offer at £3.19 this month, before rising to a standard price of £3.99. File image used
Young adults – aged 16-24 – are particularly drawn to the veganism trend. Some 8 per cent aim to go vegan for at least January, compared with the 7 per cent planning to go without alcohol.
Meanwhile Tesco has doubled its plant-based Wicked Kitchen range, which now includes a red velvet brownie and pineapple cheesecake.
Sainsbury's is launching a large number of fish alternatives as part of its vegan and vegetarian range, which includes 29 new products and takes the total to over 100.
The survey was commissioned by VoucherCodes.co.uk. Its lifestyle editor Anita Naik said: 'With people more environmentally aware than ever before, we've seen a real surge in people going vegan.'
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News Pictures Waitrose vegan fishless fingers for veganuary
You don’t have to pack away your bikini just because you’re the wrong side of 20. These body-beautiful stars reveal their secrets to staying in shape and prove you can smoulder in a two-piece, whatever your age. Read on and be bikini inspired!
TEENS
Hayden Panettiere
Size: 8
Age: 18
Height: 5ft 1in
Weight: 8st
To achieve her kick-ass figure, Hayden – who plays cheerleader Claire Bennet in Heroes – follows the ‘quartering’ rule. She eats only a quarter of the food on her plate, then waits 20 minutes before deciding whether she needs to eat again.
Hayden says: “I don’t have a model’s body, but I’m not one of those crazy girls who thinks that they’re fat. I’m OK with what I have.”
Nicollette says: “I don’t like diets – I see it, I eat it! I believe in eating healthily with lots of protein, vegetables and carbs to give you energy.”
kim cattrall
Size: 10-12
Age: 52
Height: 5ft 8in
Weight: 9st 4lb
SATC star Kim swears by gym sessions with Russian kettle bells (traditional cast-iron weights) and the South Beach Diet to give her the body she wants. To avoid overeating, Kim has a radical diet trick – squirting lemon juice on her leftovers – so she won’t carry on picking.
Kim says: “I am no super-thin Hollywood actress. I am built for men who like women to look like women.”
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