An eco-friendly firm is allowing families to rent a Christmas tree every year for up to 10 years.
Those who rent a festive fir from the rental service at Primrose Vale farm shop in Cheltenham, Gloucestershire, hand back their tree at the end of the festive period and it is replanted again.
The firm care for the tree until it is collected again the following December.
Hundreds of households are so fond of their fir-ry friend they request the exact same tree - many of whom name it so they don't get confused with others.
Kate and Simon Jones pick up their rental tree which they had already named Larry at Primrose Vale Farm shop
Primrose Vale farm shop allows families to rent the same tree for up to 10 years. Paul Keene, the growing manager at Primrose Vale Farm shop near Cheltenham (right) checks out the Christmas trees available to rent with Craig Tennock from Cotswold Fir Forestry which provides the trees
The rental trees in their growing spots at Primrose Vale Farm shop
Craig Tennock from Cotswold Fir moves one of the rental trees from its mother pot to the ready area for potential renters
Teacher Fran Allen from Cheltenham with her kids Florence and Theo pick up their rental tree at Primrose Vale Farm shop
The firm care for the tree until it is collected again the following December. Pictured, Mr Keene with the Christmas trees available to rent
Paul Keene, growing manager at Primrose Vale farm shop, said: 'Thousands of families rent trees from us each year.
'We've got several thousand in stock now and it's growing every year.
'Families say 'I want the same tree' so it's labelled, we stick a tag on it, we put them in a certain area of the field, keep a record of it and then have them ready for next year.
'There's something slightly wrong in your heart to to kill something that's been growing for six, seven or even ten years to cut down and enjoy it for three weeks just to throw it away.
'This way the tree gets to go on and on and on.
'People get really into their trees, they give them a name and they can't wait to see the same tree again.
'We're a pick your own farm so we're very busy in the summer with strawberries so if customers know their tree name and number they can even come down and they can find their tree in the patch and say hello to it in the summer as well.'
Hundreds of households are so fond of their fir-ry friend they request the exact same tree each Christmas for up to ten years
The rental trees start at £25 for a three foot tree and go up £5 per foot.
Craig Tennock, from Cotswold Fir Forestry which provide the trees, added: 'The customers take it home right about now, pop it inside and water it daily and then they bring it back after Christmas and they go back into the fields here, into the pots and we take care of it until the next year.
'We have trees here that we rented out back in 2011 and they're still on the block.
'It's a great day out for the kids, they can come down and find their tree and they're just so excited.'
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News Pictures Eco-friendly firm allows families to RENT the same festive fir for up to 10 years
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