HIGH Street shoppers should head for Asda if they are looking for the supermarket where they can buy Britain’s cheapest Christmas dinner, according to a new report yesterday.
For the store chain took the honours in a mystery pricing survey carried out for a basket of 33 popular festive fare items on offer at the country’s biggest supermarkets.
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At £116.17 for a typical Christmas dinner shopping basket including frozen turkey crown and all the trimmings, the price at Asda was £3.80 cheaper than the runner-up – its rival store chain Tesco.
Third cheapest was Morrisons at £124.55 followed by Sainsbury’s at £139.19 and Waitrose – the most expensive – a long way behind at £161.44.
Trade magazine The Grocer which conducted the survey said: “ Asda has won our special Christmas Grocer 33 pricing survey, undercutting its supermarket rivals on a host of festive favourites.”
The magazine checked the price of a basket of 33 festive items ranging from smoked salmon and champagne to mince pies, crackers and Christmas cake for a family of six at Britain’s five biggest supermarkets. The average price across all five was £132.50.
The survey showed that Walmart-owned Asda, the UK’s third largest supermarket after Tesco and Sainsbury’s, offered the cheapest price for 20 items, including the turkey crown, brussels sprouts, cranberry sauce, stilton cheese and mince pies as well as Christmas crackers.
But Tesco was the cheapest supermarket for stocking up on seasonal treats such as Bendicks Mints and a carton of Quality Street, the report found.
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While Sainsbury’s had the cheapest champagne, at £18 a bottle, its shopping basket was £22.42 more expensive than Asda’s. Sainsbury’s turkey crown was £5.50 more expensive than Asda’s while its Baileys Irish Cream cost £3 more.
Competition watchdogs are now probing Sainsbury’s proposed merger with Asda in a £14 billion deal. The Grocer said: “Price harmonisation cannot come soon enough.”
More than half of the 33 Tesco items were discounted, compared to 11 at Asda, nine at Waitrose and eight at Morrisons. However, the Grocer said bargain hunters would have to visit a range of stores to pick up the best deals.
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News Pictures We compare supermarket prices so you know where to head for the cheapest Christmas dinner
You don’t have to pack away your bikini just because you’re the wrong side of 20. These body-beautiful stars reveal their secrets to staying in shape and prove you can smoulder in a two-piece, whatever your age. Read on and be bikini inspired!
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Hayden Panettiere
Size: 8
Age: 18
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Weight: 8st
To achieve her kick-ass figure, Hayden – who plays cheerleader Claire Bennet in Heroes – follows the ‘quartering’ rule. She eats only a quarter of the food on her plate, then waits 20 minutes before deciding whether she needs to eat again.
Hayden says: “I don’t have a model’s body, but I’m not one of those crazy girls who thinks that they’re fat. I’m OK with what I have.”
Nicollette says: “I don’t like diets – I see it, I eat it! I believe in eating healthily with lots of protein, vegetables and carbs to give you energy.”
kim cattrall
Size: 10-12
Age: 52
Height: 5ft 8in
Weight: 9st 4lb
SATC star Kim swears by gym sessions with Russian kettle bells (traditional cast-iron weights) and the South Beach Diet to give her the body she wants. To avoid overeating, Kim has a radical diet trick – squirting lemon juice on her leftovers – so she won’t carry on picking.
Kim says: “I am no super-thin Hollywood actress. I am built for men who like women to look like women.”
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