New photo Cheryl is AXED by L’Oréal following nine years after ‘losing out on £4million pound deal’

Cheryl has been axed by L’Oréal after nine years. 

The singer, who is making her musical comeback after four years, has lost a deal rumoured to be worth £4million with the hair and beauty giant, according to The Sun. 

And a source has now told MailOnline: 'Following discussions with Cheryl and her team earlier this year, we can confirm that our spokesmodel partnership has come to an end, however she continues to be a friend of the brand.'

No longer a MANE attraction! Cheryl has reportedly been axed by L’Oréal after nine years. after she lost a deal worth £4million with the hair and beauty giant over the summer

It was continued to MailOnline: 'We’re very proud to have worked with Cheryl for nine years and to have been part of her story, sharing and celebrating all things “worth it.”'

Speaking of her partnership with the brand over the years, Cheryl added: 'I have had an amazing experience as L’Oreal Paris’ UK spokesmodel for the past nine years and have loved working with the team over there. 

'It always felt like more than a partnership and I would like to thank them all for the opportunities it has afforded me,' she revealed. 

This comes after a beauty source told The Sun: 'It’s a hammer blow for Cheryl at this stage of her career. L’Oréal has been her most regular income.'

A source has now told MailOnline: 'Following discussions with Cheryl and her team earlier this year, we can confirm that our spokesmodel partnership has come to an end'

All is well: The source told MailOnline that she 'continues to be a friend of the brand'

'L’Oréal has been her most regular income for close to the past decade. It’s kept her rich without having to do much work.

'It also saw her rub shoulders with other L’Oréal stars in places like Cannes, including Julianne Moore, Helen Mirren, Eva Longoria, Jane Fonda, Jennifer Lopez and Penelope Cruz.' 

The news comes after Cheryl launched her new Easilocks hair extensions late last week. 

Happy: Speaking of her partnership with the brand over the years, Cheryl added: 'I have had an amazing experience as L’Oreal Paris’ UK spokesmodel. I would like to thank them'

Reports: This comes after a beauty source told The Sun: 'It’s a hammer blow for Cheryl at this stage of her career. L’Oréal has been her most regular income'

According to the website, Cheryl's luxurious line comes with personalised brushes, a mini zip-up bag and a coat hanger for the hair pieces and has been devised alongside hair expert Shane O’Sullivan.

The sites states: 'Our unique nutritional coating gives each fibre a silky feel and multi-tonal colouring to replicate real human hair.'

Cheryl said: 'I've been wearing and testing Easilocks for a long time now.

'We've based this collaboration on my 'GO TO' looks, favourite shades and with Shane's expertise & innovative techniques in hair processing we've really brought hair extensions to a whole new level.'

New venture: The news comes after Cheryl launched her new Easilocks hair extensions late last week

In good condition: According to the website, Cheryl's line comes with personalised brushes, a mini zip-up bag and a coat hanger for the hair pieces

In 2009, Cheryl's 'misleading' L'Oreal advert was criticised by fans, after she appeared in a national advertising campaign for Elvive Full Restore 5, a shampoo and conditioner range.

In TV commercials, the singer claimed: 'My hair feels stronger, full of life, replenished with a healthy shine. It’s got its mojo back.'

However, what is irritating fans is that she does not mention that she actually uses hair extensions, which cost up to £1,000, to give her hair more volume and bounce.

Campaign: In 2009, Cheryl's 'misleading' L'Oreal advert was criticised, after she appeared in a national advertising campaign for Elvive Full Restore 5, a shampoo and conditioner range

 

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News Pictures Cheryl is AXED by L’Oréal following nine years after ‘losing out on £4million pound deal’

You don’t have to pack away your bikini just because you’re the wrong side of 20. These body-beautiful stars reveal their secrets to staying in shape and prove you can smoulder in a two-piece, whatever your age. Read on and be bikini inspired!

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Hayden Panettiere
Size: 8
Age: 18
Height: 5ft 1in
Weight: 8st

To achieve her kick-ass figure, Hayden – who plays cheerleader Claire Bennet in Heroes – follows the ‘quartering’ rule. She eats only a quarter of the food on her plate, then waits 20 minutes before deciding whether she needs to eat again.

Hayden says: “I don’t have a model’s body, but I’m not one of those crazy girls who thinks that they’re fat. I’m OK with what I have.”

Nicollette says: “I don’t like diets – I see it, I eat it! I believe in eating healthily with lots of protein, vegetables and carbs to give you energy.”

kim cattrall

Size: 10-12
Age: 52
Height: 5ft 8in
Weight: 9st 4lb

SATC star Kim swears by gym sessions with Russian kettle bells (traditional cast-iron weights) and the South Beach Diet to give her the body she wants. To avoid overeating, Kim has a radical diet trick – squirting lemon juice on her leftovers – so she won’t carry on picking.

Kim says: “I am no super-thin Hollywood actress. I am built for men who like women to look like women.”
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