BRITISH Christmas favourite the Terry’s chocolate orange is now made in France – by a man called Thierry.
Manufacturing of the classic festive treat started last month at a newly-revamped factory in Strasbourg, owned by French sweet-maker Carambar – the firm which took over Terry’s last year.
Britons are the biggest consumers of Terry’s chocolate oranges, eating around 32million every year. They are not even sold in France.
But Carambar’s boss Thierry Gaillard said he has a “deep personal belief” they should be “made in France”.
The French are calling the chocolate “la boule Terry’s” – meaning “Terry’s ball” – but the packaging of products will remain in English and the official name will stay unchanged.
Chocolate oranges have been a popular British treat since they were invented by York-based family firm Joseph Terry’s and Sons in 1932.
But their place as an essential part of the British Christmas was cemented by a series of telly ads in the 1990s starring Dawn French, who famously claimed: “They’re not Terry’s, they’re mine.”
US food giant Kraft took over the brand in 1993 and caused outrage in 2005 when it closed down the York factory where chocolate oranges had been made for 61 years, losing more than 300 jobs.
Production was moved to Eastern Europe, mainly based in Poland and the Czech Republic, despite the fact three quarters of all chocolate oranges produced were shipped back to the UK.
In 2016, Mondelez – the new name for Kraft – came under fire again when it shrunk the chocolate orange from 175g to 157g in what was described as “a subtle but obvious trick”.
Carambar & Co, part of giant European investment firm Eurazeo, took over the Terry’s brand from Mondelez in 2017.
Last month, the French firm announced the completion of a £10.5million-investment in its Strasbourg factory, adding two new 110-metre automated factory lines.
The changes mean it could take over production of Terry’s chocolate oranges, which will all be manufactured in France from now on.
Carambar president Thierry Gaillard told French media that there was a strong commercial argument for production to take place in the country.
He said: “The cost of labour is higher (than in Eastern Europe) but there is better infrastructure, technical expertise and exceptional training.”
But the French are so unfamiliar with the chocolate orange that French reporters covering the announcement had to be shown how to open one using the “tap and unwrap” technique.
David Meek, 78, who was the third generation in his family to work at the original Terry’s factory, said it was “ridiculous” the British classic was being made abroad.
Mr Meek, who was an electrician at the York factory from 1956 to 1990, added: “The whole thing is nonsense.
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“It’s outrageous what has happened to what was one of the foremost chocolate companies in the world.”
Around 44million Terry’s chocolate oranges are made every year, with 32million consumed by the UK and the rest sold in countries like the U.S., Australia, New Zealand and Japan.
None are currently sold in France.
The original Terry’s firm was founded by Joseph Terry, who took over a sweet shop in York in the 1820s which was expanded into a confectionery business by his son, also called Joseph.
The firm grew under his grandson Thomas and then great-grandson Noel, who was in charge when the chocolate orange was invented in 1932.
HISTORY OF TERRY’S CHOCOLATE ORANGE
1823: Joseph Terry opens a sweet shop in York, starting a business which would go on to become Joseph Terry & Sons
1931: Terry’s Chocolate Orange invented in Yorkshire by Joseph Terry & Sons
1950s-1992: Terry’s taken over by various bigger British firms, including Colgate and United Biscuits
1993: Terry’s is bought by US food giant Kraft
2005: Kraft close the York factory where Terry’s Chocolate Orange has been made for 74 years and move most of the production to Poland
2016: Outrage when Mondelez (the new name of Kraft) shrink the chocolate orange from 175g to 157g
2016-7: Eurazeo buy Terry’s from Mondelez and Carambar takes over
November 2018: Carambar announces Terry’s will be “100 per cent made in France” from now on
BY NUMBERS
44 million – Number of Terry’s Chocolate Oranges sold in 2017
32 million – Number Brits eat every year (the rest are sold in the U.S., Canada, Australia, New Zealand and Japan, mainly to Brit expats)
6,500 tonnes – Amount of chocolate need to make enough Terry’s Chocolate Oranges every year
Linkhttps://textbacklinkexchanges.com/terrys-classic-festive-treat-is-now-made-in-french-production-plant/
News Pictures Terry’s classic festive treat is now made in French production plant
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