FACEBOOK has admitted that it makes hundreds of trillions of “guesses” about our thoughts and feelings every single day.
It shines a light on the staggering scale of data being processed by Facebook – which is now so high that the firm says it’s struggling to keep up.
More than 2billion people log onto Facebook every month, viewing images and videos, clicking “like”, leaving comments and more.
And all of these actions help Facebook make “predictions” about what we might be thinking.
This could be anything from guessing at an interest for advertising purposes, or working out who your favourite friends are to rank your News Feed posts.
To do this, Facebook uses artificial intelligence – or AI – technology.
According to Joe Spisak, a product manager at Facebook’s AI division, the scale of this calculation process is enormous.
“We do 200trillion plus predictions daily, and this continues to grow,” Spisak told reporters at an AI event hosted by tech giant Qualcomm in San Francisco, and attended by The Sun.
He said the power required to perform all of these AI calculations is “roughly doubling every year”.
This is posing a major problem for Facebook according to Spisak, who says the firm is now struggling to keep up.
“This is pretty unsustainable for us,” Spisak explained.
“We actually can’t produce data centres fast enough and source enough power.”
For instance, the firm handles 5.95billion language translations per day, which consumes a significant amount of power.
What is artificial intelligence?
Here's what you need to know...
- Artificial intelligence, also known as AI, is a type of computer software
- Typically, a computer will do what you tell it to do
- But artificial intelligence simulates the human mind, and can make its own deductions, inferences or decisions
- A simple computer might let you set an alarm to wake you up
- But an AI system might scan your emails, work out that you’ve got a meeting tomorrow, and then set an alarm and plan a journey for you
- AI tech is often “trained” – which means it observes something (potentially even a human) then learns about a task over time
- For instance, an AI system can be fed thousands of photos of human faces, then generate photos of human faces all on its own
- Some experts have raised concerns that humans will eventually lose control of super-intelligent AI
- But the tech world is still divided over whether or not AI tech will eventually kill us all in a Terminator-style apocalypse
Like rival tech giants, Facebook is under pressure to constantly improve its AI systems.
The smarter Facebook gets, the better it can make your experience in the app.
And perhaps more importantly for the firm, smarter AI means that the company can advertise to you more effectively.
Facebook will now have to invest in more data-processing tech to handle the ever-growing cache of personal info we’ve handed over to the firm.
The company was caught up in a series of privacy controversies last year, after it emerged that Facebook had been handing over your personal info to outsiders.
Facebook has since introduced stricter privacy measures, and gives users greater control over the data they’ve uploaded to the site.
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Do you think Facebook collects too much data? Let us know in the comments.
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News Photo Facebook’s secret AI makes 200TRILLION ‘predictions’ about us every day as firm admits it ‘can’t keep up’ with huge amount of data
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