She has certainly made her mark in recent months in her debut alongside Declan Donnelly on I'm A Celebrity... Get Me Out of Here.
And Holly Willoughby earned herself a multi-million-pound pay rise after replacing Ant McPartlin as a presenter on the hit ITV show.
But despite reports the 37-year-old is in talks with TV bosses to present her own primetime show sources have told Mail Online: 'This is simply not true. There have been no conversations about Holly having her own show'.
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Showbiz royalty: Sources deny reports that Holly Willoughby is in talks with TV bosses to present her own primetime
The reports from The Mirror came at the same time that ITV bosses are concerned whether Holly's This Morning co-host Phillip Schofield is being overshadowed.
The Mail on Sunday revealed that she is being paid a seven-figure bonus for taking on her most recent role on I'm A Celeb after Ant pulled out to continue his recovery from alcohol and prescription drug issues.
And Holly already earns nearly £2.5 million from ITV for hosting This Morning, presenting Dancing On Ice and for appearing as a panellist on Celebrity Juice.
But after saving the day on I’m A Celebrity and helping the show enjoy a huge ratings boost, her earnings have rocketed to the five million mark.
Holly was virtually unknown when she first joined This Morning co-host Phillip Schofield on the sofa nine years ago but her popularity has skyrocketed thanks to her stint co-hosting with Dec.
Big plans: The 37-year-old might denies reports that she is in talks with TV bosses to present her own primetime show
Look stylish in suede like Holly wearing a Ganni skirt
We’ve made it through a whole series of Bushtrucker trials, bugs, camp fire songs and much more on I’m A Celebrity… Get Me Out of Here and what a stylish series it’s been.
Of course, that’s all thanks to Holly Willoughby and her fabulous stylist, Angie Smith, who gave us a fast turnaround of outfits which included labels such as Isabel Marant, Rag & Bone and Maje, but one stand out look for us has to be this co-ordinated number by Ganni.
The brand are a go-to for celebrities including our own Stacey Dooley and Kylie Jenner thanks to their trendy yet indispensable pieces that, although you may have to splash out on, will last in your wardrobe much more than one season.
Holly’s suede look has us going green with envy, how perfect is it for this season? The skirt is a must-have versatile piece that you can dress up or down, so get your hands on it now at a reduced price of £174 at MyTheresa (click right) and complete the look with the jacket below.
Whilst there browse through our alternatives to get Holly’s look for less, with similar skirts by Zara, Warehouse and Mango.
* PRICES MAY NOT BE AS ADVERTISED
The Sun reported that the jungle sensations days of co-hosting shows may be numbered as TV chiefs were so impressed by the beauty on I'm A Celeb that they want her to present her very own primetime show.
Executives are anxious about how Phillip will react to being overshadowed by Holly. A source tells The Mail on Sunday: ‘The bosses worry for Phil – he was always the more popular one.'
‘Holly was there initially as someone who we didn’t really know, so there are fears among those high up that he is finding this tough, that he is upset.
MailOnline contacted Holly's representatives who deny all claims that she is set to host her own TV show.
What's to come: Holly garnered a host of positive feedback for her stunt co-hosting I'm A Celebrity...Get Me Out Of Here
‘Holly and Phil are great friends, which in a way makes it worse. Not a day goes by when Holly isn’t on TV or in a newspaper.’
Even Holly’s number of Instagram followers is almost double the audience of 2.8 million who watch Schofield’s quiz show 5 Gold Rings – one of his few sidelines away from This Morning.
A source told The Sun: 'TV production companies are looking at giving Holly her own primetime show. They think she would do a fantastic job but it is about finding the right programme for her.'
New beginnings: ‘Holly and Phil are great friends, which in a way makes it worse. Not a day goes by when Holly isn’t on TV or in a newspaper’
They continued: 'Some think she could be the new queen of Saturday night TV.'
Another industry insider said: 'Bosses think they've struck gold with Holly. She has huge support.'
There are even reports about her becoming the new Cilla Black.
Leaving? Holly has co-hosted ITV's This Morning for nine years with Phillip Schofield, 56
A source close to the star revealed: 'ITV want to make it clear that she is theirs and they are prepared to pay her for it.'
ITV is determined to thwart any attempts by rivals to poach Holly. An insider told The Mail on Sunday: ‘She’s our girl, and we are issuing a hands-off to anyone who might try to get her.’
'With the exception of Ant and Dec, Holly is their most popular and well-known presenter – and they see her as their main appeal to the female market.'
A spokesperson for ITV told The Mail on Sunday: 'This is simply not true. There have been no conversations about Holly having her own show at this stage.'
Presenter appeal: This is bad news for ITV, with a source close to the star revealing: ‘ITV want to make it clear that she is theirs and they are prepared to pay her for it'
Since making her name on kids' TV in the early 2000s, the presenter has become one of the most recognised faces in showbiz.
Away from television, Holly makes big money from advertising and is currently the face of large brands Garnier and Marks & Spencer whilst also becoming an ambassador for Diet Coke last year.
Additionally, her teeth whitening products are understood to have bagged her an £80,000 deal with Oral B in 2012.
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News Pictures Holly Willoughby denies claims she's 'in talks to host her own primetime show'
You don’t have to pack away your bikini just because you’re the wrong side of 20. These body-beautiful stars reveal their secrets to staying in shape and prove you can smoulder in a two-piece, whatever your age. Read on and be bikini inspired!
TEENS
Hayden Panettiere
Size: 8
Age: 18
Height: 5ft 1in
Weight: 8st
To achieve her kick-ass figure, Hayden – who plays cheerleader Claire Bennet in Heroes – follows the ‘quartering’ rule. She eats only a quarter of the food on her plate, then waits 20 minutes before deciding whether she needs to eat again.
Hayden says: “I don’t have a model’s body, but I’m not one of those crazy girls who thinks that they’re fat. I’m OK with what I have.”
Nicollette says: “I don’t like diets – I see it, I eat it! I believe in eating healthily with lots of protein, vegetables and carbs to give you energy.”
kim cattrall
Size: 10-12
Age: 52
Height: 5ft 8in
Weight: 9st 4lb
SATC star Kim swears by gym sessions with Russian kettle bells (traditional cast-iron weights) and the South Beach Diet to give her the body she wants. To avoid overeating, Kim has a radical diet trick – squirting lemon juice on her leftovers – so she won’t carry on picking.
Kim says: “I am no super-thin Hollywood actress. I am built for men who like women to look like women.”
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