"Many Photos" - Will Snapchat FINALLY unveil its gaming platform?

Social media giant Snapchat is hosting a live event today and is expected to announce a host of new features, including its own gaming platform. 

Rumours are rife around the launch as the firm, unlike many other tech firms, rarely holds such keynotes. 

Snapchat co-founders Evan Spiegel and Bobby Murphy will both speak at the firm's first Partner Summit in Los Angeles, where they are expected to lay out the firm's plans to also compete with the likes of Instagram and Facebook Messenger. 

Some reports claim the company is also preparing to launch a new range of original TV programmes designed especially for the app. 

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The firm is putting on a live event today to showcase its latest features and speculation includes rumours of a launch for its own gaming platform (file photo)

It is also expected Snapchat will reveal a number of new user features around augmented reality (AR) and has promised news on its AR platform and camera tools, as well as its Discover section that hosts videos and news from official publishers. 

Last week, Apple unveiled its own plans to launch a new video streaming service built around original content, as well as a subscription-based gaming service of exclusive mobile games. 

Snapchat has been undertaking a period of significant change as it looks to evolve beyond just being a messaging service and offering a more unique range of features to stand out from its rivals. 

Facebook's collection of apps have integrated a number of features similar to the picture-sharing app in recent years, while Snapchat has struggled to grow its user base following a mixed response to a major app redesign last year. 

At the time, Snapchat said it wanted to separate the 'social' and 'media' sections of its app from one another, however some users described the change as confusing.

The social media platform has promised news on its AR platform and camera tools, as well as its Discover section that hosts videos and news from official publishers (stock photo)

In its most recent financial results, published in February, the company admitted its user growth had been 'flat' over the previous year. 

Last month, Snapchat directors also appeared before MPs for the first time, giving evidence to a select committee looking into the addictive nature of technology. 

They admitted the firm's current age verification tools did not always prevent underage users from joining the site. 

It confirmed the service was working with government and other agencies on the creation of a central age verification system which could be used across platforms to keep underage children from accessing inappropriate content and services. 

WHY DO YOUNG PEOPLE PREFER SNAPCHAT?

Snapchat’s popularity with teens and young adults has grown significantly since the platform first launched in 2011.

It has been suggested that the instant messaging app’s range of creative and interactive features like filters, lenses and Bitmoji, are partially responsible for its success.

These let you add effects to images and create virtual avatars and have since been adopted by rival platforms.

However, Snapchat’s relative privacy and the impermanence of material shared compared with Facebook, Twitter and Instagram may be the crucial factor in its popularity among young people.

That's according to Joseph Philleo, a USC undergraduate student in mathematics, economics and machine learning and self-described 'Millennial tech adopter' who discussed his thoughts on Quora.

On Snapchat, all content is time-limited and can be sent directly to an individual or small group of friends.

This lets you control exactly who sees the pictures and videos you make and for how long.

As a result, users feel free to share awkward, embarrassing or unflattering selfies, safe in the knowledge that this won’t be visible forever, unlike the permanent posts on other platforms.

This leads to a more authentic user experience and is of benefit to everyone who uses the app, but it’s a particular attraction for younger people.

More mature internet users may feel comfortable and confident being themselves in any online forum.

Snapchat, through its closed groups and temporary sharing, provides a sense of security for teens and youngsters who are still finding their way in the world to be themselves. 

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