Icelandic budget airline Wow Air was selling tickets up until 7am this morning, just hours before it collapsed after failing to secure an emergency £32 million cash boost, leaving thousands of passengers stranded.
All flights have been cancelled by the carrier, who had previously said it was in the final stages of completing an agreement to raise new funds with a group of investors.
The budget airline was still selling flights up until 7am this morning, mere hours before it announced its collapse.
Four flights were due to travel from Iceland's Reykjavik Airport to London Gatwick today.
Budget airline Wow Air has ceased all operations, leaving thousands of passengers stranded, including these passengers at Toronto airport
One passenger took to Twitter to reveal how police officers had entered a Wow Air plane just after it landed in Baltimore last night, to seize the plane.
According to Icelandic newspaper Frettabladid, Wow Air was reportedly in need of £32 million to save the company.
It originally struck a deal to be bought by rival Icelandair in November, but this was called off weeks later over fears it would not win shareholder support.
US private equity company Indigo Partners then made an offer for Wow Air but this too fell through.
It then went back to Icelandair this week but that bid has now failed as well.
Wow Air said in a statement: 'Wow Air has ceased operation. All Wow Air flights have been cancelled.
'Passengers are advised to check available flights with other airlines.
'Some airlines may offer flights at a reduced rate, so-called rescue fares, in light of the circumstances.'
The Icelandic carrier, which has been plagued by financial issues, has also cancelled all flights
Wow Air has been struggling financially for months and has repeatedly tried to find a buyer or investors.
Last year the airline was forced to sell four A32 jumbo jets and return four A330s, reducing its fleet to just 11 planes.
The airline, founded by entrepreneur Skuli Mogensen, began operations in 2012 and expanded quickly.
It specialized in ultra-cheap flights between North America and Europe, with flights from 27 airports, including Washington, D.C, New York, Paris, London and its Reykjavik hub.
Mogensen, 51, said in a letter to employees after the news broke: 'We have run out of time and have unfortunately not been able to secure the funding of the company.
'I will never be able to forgive myself for not taking action sooner.'
Rory Boland, Travel Editor of Which?, said: 'Passengers will quite rightly be appalled that Wow Air, was still selling tickets right up to the moment it collapsed knowing full well that any tickets sold would likely not be worth the paper they are printed on.
'You will need to check if you booked your flights as part of a package as this will mean you are ATOL protected and will be entitled to your money back.
'If not, you may still be able to claim through your travel insurance or card issuer but it will depend on your circumstances. You can visit which.co.uk for more advice on your rights.'
He added on Twitter: 'A family of four travelling over the bank holiday could have paid over a thousand pounds this morning to book flights the airline knew would never take off (or refund). It went out of business just two hours later. Complete and utter irresponsibility.'
The now-collapsed airline wrote on its website: 'Passengers whose ticket was paid with a credit card are advised to contact their credit card company to check whether a refund of the ticket cost will be issued.
'Passengers may also be entitled to compensation from WOW AIR, including in accordance with European regulation on Air Passenger Rights.'
Wow Air is the latest in a string of disasters and collapses to have hit the aviation industry recently.
Monarch Airlines, Primera Air, Flybmi and Air Berlin have all collapsed recently, while struggling Flybe was bought by a consortium including Virgin in January.
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News Photo Icelandic budget airline Wow Air goes into administration leaving thousands of passengers stranded
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