Zoe Ball should be earning the same £1.6m salary the BBC paid her Radio 2 Breakfast predecessor Chris Evans, says her father Johnny.
Johnny Ball, a former children's TV presenter, said the BBC had secured a bargain - they are reportedly paying the 48-year-old £400,000 less than Mr Evans, 52.
Miss Ball's show debuted on Monday after Evans stepped down from his 13 year stint on the show after he took over from the inimitable Sir Terry Wogan.
'There should be parity. In this day and age women do have an immense amount of say in all walks of life.' Ball's father Johnny, 80, told the Mirror.
Zoe Ball, 48, outside Wogan House in London after her first morning hosting the BBC 2 Breakfast Show on Monday
Chris Evans (left) was paid a £1.6m salary when he was hosting Radio 2's Breakfast Show, Johnny Ball (right) says that his daughter deserves parity
He told the paper his daughter was superb value for money, saying that if some people thought her salary was too great they should complain to the BBC.
The BBC has faced a raft of criticism for its male dominated salaries.
The heavy-hitters for 2017-18 were Gary Lineker (£1.75m), Chris Evans (£1.6m) and Graham Norton (£600,000).
The highest paid woman for that year was Claudia Winkleman (£370,000) who placed 13th in the male dominated list.
Miss Ball became Radio 2's first female weekday breakfast show host on Monday.
Miss Ball poses for a selfie with a fan outside BBC's Wogan House after her first breakfast show
She began her debut show with Aretha Franklin's 'Respct.'
Miss Ball greeted fans outside BBC's Wogan House after the show and was praised afterwards by BBC's Director General Tony Hall.
She also told listeners she had received a kind message of support from the former host, Mr Evans.
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News Pictures Zoe Ball should be on the same £1.6m that BBC Radio 2 paid predecessor Chris Evans says her father
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