New photo Was Gillette inspired by its own Mad Men episode?

Gillette's divisive new ad tackling the issue of 'toxic masculinity' has echoes of a Mad Men episode featuring the brand, fans have noted.

The shaving brand is featured in an early episode of the hit TV show, where Don Draper (Jon Hamm) and his team are tasked with creating a new ad for Gillette's Right Guard deodorant for men.

During the brainstorming session they question what qualities the 'modern man' should posses, acknowledging that they need to be more than just 'quiet and strong' to appeal to women. 

Similarly, the new Gillette ad urges men to ditch sexist and bullying behavior in favor of being the 'Best A Man Can Be'. 

Gillette is featured in an episode of Mad Men, where Don Draper (Jon Hamm, pictured) is tasked with creating a new advert for Right Guard deodorant. They brainstorm what qualities a man should possess, acknowledging they need to be more than 'quiet and strong'

Similarly, the new Gillette ad, pictured, urges men to ditch sexist and bullying behaviour in favor of being the 'Best A Man Can Be' and challenges the idea of toxic masculinity 

The link was noted by several Twitter users, including fan account Mad Men Bon Mots which shared a clip from the episode with the caption: 'Brainstorming for the Gillette campaign in #MadMen. Time is a flat circle.'

Others drew comparisons between how Mad Men ads were marked by the way they cloaked product promotion under a seemingly deeper message, as the new Gillette ad has been accused of doing. 

One comedian posted: 'I can see the f*****g Mad Men pitch meeting now "Gillette - 'The Best A Man Can Get' but what does it MEAN to be a man any more?!" 

'*roaring applause from 10 men in business suits who have all called basic household hygiene "women’s work" at one time or another*'

 

Twitter users pointed out the similarty in the way the Gillette ad cloaks product promotion within a seemingly deeper message, much like the fictional Mad Men ad often did

The new Gillette ad takes on bullying, sexism, and sexual harassment while attempting to put an end to 'toxic masculinity.'

For the past 30 years, the shaving brand has used the tagline 'The Best A Man Can Get,' but the new ad puts a spin on the slogan by putting the responsibility on men to change social norms and stop the mistreatment of women.

However the socially conscious campaign has been met with criticism from some on Twitter who claimed Gillette had 'just insulted their own user base.'  

Looking to the future: Titled 'We Believe,' the ad depicts a group of bullies chasing a boy through a movie screen showing a vintage Gillette ad

Full of meaning: The boy runs through a living room as a mom consoles her son who is a victim of bullying 

Challenging social norms: The commercial highlights all the different ways the mistreatment of women has been normalized over the years

Mansplaining: In one scene, a man speaks over his female colleague and explains what she means 

The majority of those who spoke out against the ad are male, and many proudly used the hashtag #GetWokeGoBroke while swearing off the company's products.

'So we just started 2019, and already a company has started pushing sexism towards Men... @Gillette have no become a Leftist Bigot Company that insulted their own user base by calling them "Sexists,"' one person tweeted. 'Well done, Gillette.'

That same Twitter user concluded their post by adding the hashtag #GetWokeGoBroke, which has been used by a number of people who have offered up less-than-positive thoughts on the topic.

Ironically, some took issue with the fact that the shaving brand's ad was directed by a 'feminist' woman.

While some have praised the forward-thinking Gillette ad online, others have criticized it for the patronizing way it addresses the brand's customer base

'A shaving ad written by pink-haired feminist scolds is about as effective as a tampon ad written by middle aged men,' wrote Canadian conservative media personality Ezra Levant.

The ad, titled 'We Believe,' begins with shots of different men looking in the mirror as audio of news about the #MeToo movement plays in the background.

'Is this the best a man can get? Is it?' a voiceover asks as a group of bullies chase a victim through a movie screen showing a vintage Gillette ad.

The commercial continues by highlighting all the different ways the mistreatment of women has been normalized over the years, including a group of male cartoon characters whistling at a woman and a sitcom scene that shows the lead character grabbing his maid's backside while the audience laughs.  

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News Pictures Was Gillette inspired by its own Mad Men episode?

You don’t have to pack away your bikini just because you’re the wrong side of 20. These body-beautiful stars reveal their secrets to staying in shape and prove you can smoulder in a two-piece, whatever your age. Read on and be bikini inspired!

TEENS
Hayden Panettiere
Size: 8
Age: 18
Height: 5ft 1in
Weight: 8st

To achieve her kick-ass figure, Hayden – who plays cheerleader Claire Bennet in Heroes – follows the ‘quartering’ rule. She eats only a quarter of the food on her plate, then waits 20 minutes before deciding whether she needs to eat again.

Hayden says: “I don’t have a model’s body, but I’m not one of those crazy girls who thinks that they’re fat. I’m OK with what I have.”

Nicollette says: “I don’t like diets – I see it, I eat it! I believe in eating healthily with lots of protein, vegetables and carbs to give you energy.”

kim cattrall

Size: 10-12
Age: 52
Height: 5ft 8in
Weight: 9st 4lb

SATC star Kim swears by gym sessions with Russian kettle bells (traditional cast-iron weights) and the South Beach Diet to give her the body she wants. To avoid overeating, Kim has a radical diet trick – squirting lemon juice on her leftovers – so she won’t carry on picking.

Kim says: “I am no super-thin Hollywood actress. I am built for men who like women to look like women.”
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