New photo Specsavers launches its own Christmas advert series

Specsavers has taken on its high street rivals with its first ever Christmas avert.

The optician said it hoped to capture the magic of Christmas with its ‘Should’ve gone to Specsavers’ TV ad, starring a troupe of primary school children describing what Santa looks like to them.

In the latest iteration of its famous tagline, Specsavers asked youngsters aged between three and six years old what they think Old Saint Nick looks like - and hilarity ensued.

Filmed in London, Edinburgh and Dublin, it sees the adorable children describing, in adorable detail, what Father Christmas looks like.

A cast of pint-sized stars were chosen for Specsavers' first ever Christmas advert, released with 25 days to go until the big day. The unnamed youngsters are from across the UK

Creative director Graham Daldry said that while some brands celebrate Christmas by telling stories, Specsavers wanted to do so by 'being real'.

‘Children tend to appreciate the true magic of Christmas more than adults, so we were there to listen and learn,’ said Graham. 

‘They think of Santa as more than someone that just appears once a year to deliver presents. Children see him as having a life, living with his family at the North Pole. 

'In fact, it’s only children that can really see Santa, so maybe it is us adults who need an eye test. It’s a very simple, heart-felt concept that many families will be able to relate to.’

The adverts were created in-house by Specsavers’ film-makers Lenny Lenfesty and Kristin Rathje, with filming taking place at two primary schools in the UK and one in Dublin. 

Three adorable tots describe Santa for the camera. In the latest iteration of its famous tagline, Specsavers asked youngsters aged between three and six years old what they think Old Saint Nick looks like

Real school children star in Specsavers' first Christmas advert. Creative director Graham Daldry said that while some brands celebrate Christmas by telling stories, Specsavers wanted to do so by 'being real'

A pint-sized cast star in Specsavers' new advert. The optician said it hoped to capture the magic of Christmas with its ‘Should’ve gone to Specsavers’ TV ad, starring a troupe of primary school children describing what Santa looks like to them

The children, aged between three and six, appear in groups of two and three and the backdrops are their own schools and nurseries.

Each advert opens with a child who claims to have seen the real Father Christmas before animated discussion ensues, detailing Santa’s distinctive features. They close with the remark: ‘Never seen Santa? Should’ve gone to Specsavers.’

Graham said of the advert: 'We are confident it will capture the nation’s hearts and minds thanks to the “ahh factor” delivered by the wonderful children who took part.’

Filmmaker Kristin Rathje added: ‘We have tried to make it as real and as true to the children’s stories as possible. It’s not about Specsavers, it’s about Santa and Christmas.’ 

The ads can be viewed after their TV debut on Specsavers YouTube channel here 

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News Pictures Specsavers launches its own Christmas advert series

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