New photo Victoria Beckham's fashion label 'loses £4,000 a DAY'

Victoria Beckham's fashion label is losing £4,000 a day as she marks a decade in the industry with her first London catwalk show. 

The ex-Spice Girl launched her label Victoria Beckham Limited in 2008 and is celebrating the 10th anniversary of her brand at an elegant event at Galerie Thaddaeus Ropac in Mayfair today.

But accounts filed by the company show it has been far from smooth sailing- with losses of nearly £12 million over an eight year period, which works out at roughly £4,000 a day.

Victoria Beckham is seen arriving at her fashion show in Mayfair, London this morning 

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It's been a busy few weeks for Victoria Beckham! Fresh from boating her way around the French Riviera with her family, Victoria celebrated her brand's 10th anniversary by recreating her 2008 Marc Jacobs campaign shoot and now she's preparing for her London Fashion Week debut.

The Victoria Beckham collections are usually shown at New York Fashion Week, so it's no doubt exciting for the designer to see her designs storm the runway at home. Ahead of the big event, Victoria was seen making her way to the venue in this typically trendy ensemble...

Comprising of a nude tee, camel blazer and these Victoria Beckham slit pants, this outfit oozes chicness. If you want to emulate VB, you can click (right) to shop a similar pair of bright blue suit trousers.

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David Beckham and daughter Harper Beckham arrive in London to support Victoria's first London catwalk show

Brooklyn Beckham arrives at his mother's show this morning to support her first catwalk show in London

According to The Times, the business has debts of almost £10 million and loans to the business doubled to £12 million during the same year.

This is despite the fashion label managing to generate sales of nearly £169 million over the eight-year period. 

However, Naomi Braithwaite, a fashion marketing and branding lecturer at Nottingham Trent University, said running deficits is 'not unique in this industry and not necessarily a sign that she is any the less credible.'

She added: 'It takes a time to build a brand and she is competing with labels that have a very long established history.'

Romeo Beckham arriving to support his mother at her first London catwalk show after 10 years in the fashion industry

The mother-of-four oversees an empire comprising four clothing lines, more than 400 retail outlets in over 50 countries and offices in London and New York.

At the outset the longtime fashionista, faced a daunting challenge: convincing a competitive and demanding industry that she could make a lasting impression on fickle fashion fans.

Seizing the opportunity to surpass her status as a pop star she has gradually earned widespread recognition, even from fashion luminaries such as Karl Lagerfeld, the creative genius behind Chanel.

Andrew Groves, a professor of fashion design at the University of Westminster said: 'Many saw her as just another example of a celebrity wanting to have a fashion range with no formal fashion training,'

'Through hard work and determination, she has proved those early critics wrong.

He added that Beckham has 'all the right elements to last for many years as a medium-sized designer brand'.

As for the Spice Girls, the most famous girlband in history has reformed for a 13-date tour in 2019 but without 'Posh Spice', who has drawn a line under her first life as a pop star.

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News Pictures Victoria Beckham's fashion label 'loses £4,000 a DAY'

You don’t have to pack away your bikini just because you’re the wrong side of 20. These body-beautiful stars reveal their secrets to staying in shape and prove you can smoulder in a two-piece, whatever your age. Read on and be bikini inspired!

TEENS
Hayden Panettiere
Size: 8
Age: 18
Height: 5ft 1in
Weight: 8st

To achieve her kick-ass figure, Hayden – who plays cheerleader Claire Bennet in Heroes – follows the ‘quartering’ rule. She eats only a quarter of the food on her plate, then waits 20 minutes before deciding whether she needs to eat again.

Hayden says: “I don’t have a model’s body, but I’m not one of those crazy girls who thinks that they’re fat. I’m OK with what I have.”

Nicollette says: “I don’t like diets – I see it, I eat it! I believe in eating healthily with lots of protein, vegetables and carbs to give you energy.”

kim cattrall

Size: 10-12
Age: 52
Height: 5ft 8in
Weight: 9st 4lb

SATC star Kim swears by gym sessions with Russian kettle bells (traditional cast-iron weights) and the South Beach Diet to give her the body she wants. To avoid overeating, Kim has a radical diet trick – squirting lemon juice on her leftovers – so she won’t carry on picking.

Kim says: “I am no super-thin Hollywood actress. I am built for men who like women to look like women.”
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