New photo New spray developed to make clothes appear crease-free and odourless

A SPRAY has been developed that makes dirty clothes smell fresh and appear crease-free — as millennials can’t be bothered to wash or hang them.

About 60 per cent of 22 to 37-year-olds say they are too tired to do the washing.

Unilever has developed a spray which leaves clothes smelling fresh and crease-freeThey also avoid it because they say it damages clothes or is bad for the environment.

Instead they dump clothes in a pile and wear them again.

Unilever’s new Day 2 aerosol spray uses fabric-stiffening molecules and has different versions for delicates and denims.

Marketing head Nathan Olivieri said: “Ensuring their denim is as pristine as possible is a high pride point for a lot of millennials.”

Millenials don’t like washing but like to have their clothes crease-free and companies are looking at new ways of doing laundry

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Other consumer product giants such as Procter&Gamble are also looking to profit from new ways of doing the laundry.

Unilever’s detergent Skip has partnered with the Cowash app to connect people with neighbours willing to wash and iron for a fee.

Cowash said about 80 per cent of its customers have washing machines but use the service to avoid ironing.

And an app has been launched to set up busy workers with people willing to wash and iron their clothes for a fee.

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News Pictures New spray developed to make clothes appear crease-free and odourless

You don’t have to pack away your bikini just because you’re the wrong side of 20. These body-beautiful stars reveal their secrets to staying in shape and prove you can smoulder in a two-piece, whatever your age. Read on and be bikini inspired!

TEENS
Hayden Panettiere
Size: 8
Age: 18
Height: 5ft 1in
Weight: 8st

To achieve her kick-ass figure, Hayden – who plays cheerleader Claire Bennet in Heroes – follows the ‘quartering’ rule. She eats only a quarter of the food on her plate, then waits 20 minutes before deciding whether she needs to eat again.

Hayden says: “I don’t have a model’s body, but I’m not one of those crazy girls who thinks that they’re fat. I’m OK with what I have.”

Nicollette says: “I don’t like diets – I see it, I eat it! I believe in eating healthily with lots of protein, vegetables and carbs to give you energy.”

kim cattrall

Size: 10-12
Age: 52
Height: 5ft 8in
Weight: 9st 4lb

SATC star Kim swears by gym sessions with Russian kettle bells (traditional cast-iron weights) and the South Beach Diet to give her the body she wants. To avoid overeating, Kim has a radical diet trick – squirting lemon juice on her leftovers – so she won’t carry on picking.

Kim says: “I am no super-thin Hollywood actress. I am built for men who like women to look like women.”
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