New photo Former underwear model Holly Willoughby is turning the I’m A Celebrity jungle into a fashion parade

For most women stuck in the Australian jungle, long trousers and loose-fitting cotton shirts would be the natural choice.

But not for Holly Willoughby. She has worn an array of thigh-revealing short skirts as she used her stint on I’m A Celebrity to plug her designer outfits.

In the first two days of the new series, she showed off clothes worth more than £3,000.

Viewers have been treated to skirts, tops, boots and accessories – all of which the This Morning presenter has been plugging online on her Instagram page.

Miss Willoughby’s arrival in the jungle as a replacement for Ant McPartlin has helped make I’m a Celebrity the most watched TV show of the year, with 11.9million tuning in for Sunday night’s launch.

Monday night’s show drew an audience of 9.2million to see Miss Willoughby in an all-red outfit. 

Uploading daily pictures of her outfits to Instagram, she tags each designer label to ensure maximum exposure.

Holly Willoughby has worn an array of thigh-revealing short skirts as she used her stint on I’m A Celebrity to plug her designer outfits

Holly Willoughby and Declan Donnelly during filming of I'm a Celebrity... Get Me Out of Here!

Unfortunately for Marks & Spencer, with whom Miss Willoughby has her own fashion collection and is a brand ambassador, their clothes don’t seem to have had a look-in so far.

While her winter line of knitwear and coats is unlikely to be practical in the jungle, it was thought she would use the jungle to promote M&S.

Her choices so far have certainly proved popular with online shoppers in the UK. Fans comment every day on her fashion choices and many of her outfits quickly sell out.

For the show’s launch on Sunday, Miss Willoughby wore a £350 black studded belt with a £475 gothic blouse and a £510 skirt, all from French fashion house Isabel Marant. But it was her choice of footwear that really created a buzz. 

She chose £255 leather hiking boots from Grenson. After she posted details on Instagram, they sold out almost instantly, prompting the British brand to hurriedly release more stock.

Holly Willoughby posts on Instagram highlighting her clothing and jewellery endorsements whilst appearing in her temporary stint on ITV's 'I'm a Celebrity

She uploaded daily pictures of her outfits to Instagram and tagged each designer label to ensure maximum exposure

On Monday, she wore a £95 red T-shirt from Rag & Bone, a £160 Ganni skirt and a £350 diamond and white enamel star necklace by Kirstie Le Marque. 

Again, the only part of her kit suitable for the rigours of the jungle were her boots – a £295 pair from Russell & Bromley.

Some stars pay nothing for the designer clothes in exchange for posting about them online. Other items are loaned or bought from the production’s wardrobe budget. It is not known whether Miss Willoughby is gifted the clothes she wears

Miss Willoughby has gone to great trouble to ensure her I’m A Celebrity debut alongside Declan Donnelly is a success – her makeup artist Patsy O’Neill and stylist Angie Smith were whisked business class to Australia for the three-week series. 

Miss Willoughby’s cosmetic choices have included a £21 sun cream, a £42 foundation and £111 eye makeup.

 

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News Pictures Former underwear model Holly Willoughby is turning the I’m A Celebrity jungle into a fashion parade 

You don’t have to pack away your bikini just because you’re the wrong side of 20. These body-beautiful stars reveal their secrets to staying in shape and prove you can smoulder in a two-piece, whatever your age. Read on and be bikini inspired!

TEENS
Hayden Panettiere
Size: 8
Age: 18
Height: 5ft 1in
Weight: 8st

To achieve her kick-ass figure, Hayden – who plays cheerleader Claire Bennet in Heroes – follows the ‘quartering’ rule. She eats only a quarter of the food on her plate, then waits 20 minutes before deciding whether she needs to eat again.

Hayden says: “I don’t have a model’s body, but I’m not one of those crazy girls who thinks that they’re fat. I’m OK with what I have.”

Nicollette says: “I don’t like diets – I see it, I eat it! I believe in eating healthily with lots of protein, vegetables and carbs to give you energy.”

kim cattrall

Size: 10-12
Age: 52
Height: 5ft 8in
Weight: 9st 4lb

SATC star Kim swears by gym sessions with Russian kettle bells (traditional cast-iron weights) and the South Beach Diet to give her the body she wants. To avoid overeating, Kim has a radical diet trick – squirting lemon juice on her leftovers – so she won’t carry on picking.

Kim says: “I am no super-thin Hollywood actress. I am built for men who like women to look like women.”
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