New photo Facebook says it's getting better at removing hate speech as it deletes 1.5 BILLION fake accounts

Facebook is making progress on detecting hate speech, graphic violence and other violations of its rules, even before users see and report them. 

During the April-to-September period, Facebook doubled the amount of hate speech it detected proactively, compared with the previous six months. 

The findings were spelled out Thursday in Facebook's second report on enforcing community standards.

The report comes a day after a bombshell report from the New York Times which detailed Facebook's efforts to downplay and avert blame over their mishandling of fake news and Russian propaganda on the platform.   

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Facebook says it is making progress on deleting hate speech, graphic violence and other violations of its rules, including detecting them before they are seen by users 

In its latest content removal report, Facebook said it disabled over 1.5 billion fake accounts, compared to 1.3 billion accounts over the previous six-month period.  

Of those accounts, Facebook said most of the fake accounts it found were financially motivated, rather than aimed at misinformation.

It said that 99.6 percent of fake accounts were proactively identified and removed from the platform before users saw them.  

Fake accounts still comprise 3 percent to 4 percent of monthly active users reported in Facebook's third-quarter earnings. 

Facebook said it removed 5.4 million pieces of hate speech during the six-month period, compared to 4.1 million pieces between October and March.

Roughly 23 million pieces of violent and graphic content were scrubbed from the site, up from 4.6 million during the previous six-month period. 

In its latest content removal report, Facebook said it disabled over 1.5 billion fake accounts, compared to 1.3 billion accounts over the previous six-month period

'We’re not only getting better at finding bad content, we’re also taking more of it down,' Guy Rosen, Facebook's vice president of product management, said in a statement. 

'This included removing content, putting a warning screen over it, disabling the offending account and/or escalating content to law enforcement.' 

Facebook introduced two new categories to its report dealing with bullying and harassment and child nudity and sexual exploitation of children. 

The firm took down 2.1 million pieces of content around bullying and harassment, while it removed 8.7 million pieces of content dealing with child nudity and sexual exploitation of children.   

Facebook said it removed 5.4 million pieces of hate speech during the six-month period, compared to 4.1 million pieces between October and March

'Overall, we know we have a lot more work to do when it comes to preventing abuse on Facebook,' Rosen said. 

'Machine learning and artificial intelligence will continue to help us detect and remove bad content.'  

While it is publishing how many violations it is catching, the company said it can't always reliably measure how prevalent these things are on Facebook overall. 

For instance, while Facebook took action on 2 million instances of bullying in the July-September period, this does not mean there were only 2 million instances of bullying during this time. 

CEO Mark Zuckerberg came under severe scrutiny after it emerged that personal data of 87 million Facebook users had been sold to consulting firm Cambridge Analytica

Facebook continues to grapple with challenge after challenge, ranging from fake news to Facebook's role in elections interference, hate speech and incitement to violence in the U.S., Myanmar, India and elsewhere.

Coinciding with this, the Times story described Facebook's strategy for dealing with these issues as 'delay, deny and deflect.'

Facebook said Thursday it has cut times with a Washington public relations firm, Definers, which the Times said Facebook hired to discredit opponents. 

CEO Mark Zuckerberg said during a call with reporters that he learned about the company's relationship with Definers only when he read the Times report.   

WHAT DO FACEBOOK'S GUIDELINES FOR CONTENT SAY?

Facebook has disclosed its rules and guidelines for deciding what its 2.2 billion users can post on the social network. 

The full guidelines can be read here. Below is a summary of what they say: 

1. Credible violence

Facebook says it considers the language, context and details in order to distinguish casual statements from content that constitutes a credible threat to public or personal safety.

2. Dangerous individuals and organisations

Facebook does not allow any organizations or individuals that are engaged in terrorist, organized hate, mass or serial murder, human trafficking, organized violence or criminal activity.

3. Promoting or publicising crime

Facebook says it prohibit people from promoting or publicizing violent crime, theft, and/or fraud. It does not allow people to depict criminal activity or admit to crimes they or their associates have committed. 

4. Coordinating harm

The social network says people can draw attention to harmful activity that they may witness or experience as long as they do not advocate for or coordinate harm. 

5. Regulated goods

The site prohibits attempts topurchase, sell, or trade non-medical drugs, pharmaceutical drugs, and marijuana as well as firearms. 

6. Suicide and self-injury

The rules for 'credible violence' apply for suicide and self-injury. 

7. Child nudity and sexual exploitation of children

Facebook does not allow content that sexually exploits or endangers children. When it becomes aware of apparent child exploitation, we report it to the National Center for Missing and Exploited Children (NCMEC).

8. Sexual exploitation of adults

The site removes images that depict incidents of sexual violence and intimate images shared without permission from the people pictured.

9. Bullying

Facebook removes content that purposefully targets private individuals with the intention of degrading or shaming them.

10. Harassment

Facebook's harassment policy applies to both public and private individuals.

It says that context and intent matter, and that the site will allow people to share and re-share posts if it is clear that something was shared in order to condemn or draw attention to harassment.  

11. Privacy breaches and image privacy rights

Users should not post personal or confidential information about others without first getting their consent, says Facebook. 

12. Hate speech

Facebook does not allow hate speech on Facebook because it says it creates an environment of intimidation and exclusion and in some cases may promote real-world violence. 

13. Graphic violence

Facebook will remove content that glorifies violence or celebrates the suffering or humiliation of others.

It will, however, allow graphic content (with some limitations) to help people raise awareness about issues.

14. Adult nudity and sexual activity

The site restricts the display of nudity or sexual activity.

It will also default to removing sexual imagery to prevent the sharing of non-consensual or underage content.

15. Cruel and insensitive

Facebook says it has higher expectations for content that defined as cruel and insensitive.

It defines this as content that targets victims of serious physical or emotional harm. 

16. Spam

Facebook is trying to prevent false advertising, fraud and security breaches.

It does not allow people to use misleading or inaccurate information to artificially collect likes, followers or shares. 

17. Misrepresentation

Facebook will require people to connect on Facebook using the name that they go by in everyday life.

18. False news

Facebook says that there is also a fine line between false news and satire or opinion. 

For these reasons, it won't remove false news from Facebook, but, instead, significantly reduce its distribution by showing it lower in News Feed.

19. Memorialisation

Facebook will memorialise accounts of people who have died by adding "Remembering" above the name on the person's profile. 

The site will not remove, update or change anything about the profile or the account. 

20. Intellectual property

Facebook users own all of the content and information that they post on Facebook, and have control over how it is shared through your privacy and application settings. 

21. User requests

Facebook say they will comply with:

• User requests for removal of their own account


• Requests for removal of a deceased user's account from a verified immediate family member or executor


• Requests for removal of an incapacitated user's account from an authorised representative

22. Additional protection of minors

Facebook complies with:

• User requests for removal of an underage account


• Government requests for removal of child abuse imagery depicting, for example:


• Beating by an adult


• Strangling or suffocating by an adult


• Legal guardian requests for removal of attacks on unintentionally famous minors

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News Pictures Facebook says it's getting better at removing hate speech as it deletes 1.5 BILLION fake accounts

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