A BEAUTY brand which targets make-up at children as young as four has sparked outrage.
Petite ‘N Pretty was launched earlier this year in the US and has gained a huge fan-base of tweens.
The products range from lip glosses to super pigmented eyeshadow and there is a LOT of glitter.
At just over £31 for their small eye and cheek palette, Petite ‘N Pretty couldn’t classed as a cheap option tweens can spend their pocket money on.
Sam Cutler, Petite ‘N Pretty’s founder and a mum-of-two said her idea for the brand started “with my first makeup memory of my mum freshening up her lipstick.
“I felt so pretty when she dusted a hint of blush across my cheeks and now that I’m a mum, I love seeing my daughter’s face light up when I put a touch of sparkle on her cheekbones”.
- 9021-SNOW! Eye & Cheek Palette, £31.31, Pretty N Petite, buy now
- Snow Queens 10k Shine Trio, £15.65, Petite ‘N Pretty, buy now
But not everyone is a fan of the brand.
Sable Yong wrote for Allure: “I balk at the idea of marketing to kids the same kinds of language and imagery that funnels certain specific aesthetics and beauty standards into seemingly innocuous, sparkly packaging”.
But although Petite ‘N Pretty’s products are marketed in a similar way to ‘adult’ make-up they are nothing like the dramatic deep red liquid lipsticks and jet black gel eye liner we see on beauty counters.
- Chill Club Gen Glitter & 10k Shine Duo, £15.65, Petite ‘N Pretty, buy now
The firm claims it’s glittery pastel shades and ultra-lightweight lip products encourage children’s creativity rather than caking themselves in thick layers of foundation.
Founder Sam said of the products: “Everything is designed to work with petite-sized features, each shade and finish is developed to be age appropriate and every formula is proven safe”.
The Beverly Hills-based brand has ensured all of their products are nut, cruelty, paraben and phthalate free, and has paediatricians sitting on its advisory board.
Yong questioned Petite ‘N Pretty’s name, and what messages it conveys to young children.
She adds: “With a brand called Petite ‘N’ Pretty, the message is upfront in the name. “Pretty” and “petite” are both words that are just modifiers, but in the context of beauty and body image, they take on a meaning we know all too well.
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https://textbacklinkexchanges.com/beauty-brand-petite-n-pretty-sparks-outrage-for-targeting-make-up-at-four-year-old-girls/
News Pictures Beauty brand Petite ‘N Pretty sparks outrage for targeting make-up at four-year-old girls
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TEENS
Hayden Panettiere
Size: 8
Age: 18
Height: 5ft 1in
Weight: 8st
To achieve her kick-ass figure, Hayden – who plays cheerleader Claire Bennet in Heroes – follows the ‘quartering’ rule. She eats only a quarter of the food on her plate, then waits 20 minutes before deciding whether she needs to eat again.
Hayden says: “I don’t have a model’s body, but I’m not one of those crazy girls who thinks that they’re fat. I’m OK with what I have.”
Nicollette says: “I don’t like diets – I see it, I eat it! I believe in eating healthily with lots of protein, vegetables and carbs to give you energy.”
kim cattrall
Size: 10-12
Age: 52
Height: 5ft 8in
Weight: 9st 4lb
SATC star Kim swears by gym sessions with Russian kettle bells (traditional cast-iron weights) and the South Beach Diet to give her the body she wants. To avoid overeating, Kim has a radical diet trick – squirting lemon juice on her leftovers – so she won’t carry on picking.
Kim says: “I am no super-thin Hollywood actress. I am built for men who like women to look like women.”
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