SKY SPORTS Racing will have exclusive coverage of French racing when the channel is launched from January 2019.
The channel has recently also acquired the rights to Ascot, Chester and Bangor racecourses.
At The Races and PMU (Pari Mutuel Urbain) announced the deal today.
It means the new channel will be the exlusive pay TV home of French racing in the UK and Ireland for three years.
At The Races will also be the PMU’s online video streaming provider as PMU launches a full daily service of over 10,000 live French thoroughbred and trotting races to the online betting markets.
The French racing calendar features 27 Group 1 Flat races including the E5 million Qatar Prix de l’Arc de Triomphe at ParisLongchamp.
However, it is understood the Arc will still be available to ITV.
Matthew Imi, chief executive of At The Races, said: “This is a very exciting new partnership for us with France Galop, Le Trot and PMU and one that has immense potential.
“French racing is already well supported by owners and trainers in the UK and Ireland, but we will showcase the strength and quality of French thoroughbred racing throughout the year in a way that has never been done before by UK racing media.
“Sky Sports Racing will provide consistent, live broadcast coverage of French fixtures with all relevant betting information and presentation crews regularly live on site at French racecourses.
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“Attheraces.com will deliver in depth and comprehensive online coverage of French racing to the largest digital audience of racing fans in the UK and Ireland. In addition, Sport Mediastream, ATR’s wholly-owned video streaming platform, will make every one of PMU’s 10,000 French thoroughbred and trotting races available live to online betting operators in the UK and Ireland for the first time.
“We look forward to extending our long-standing relationship with PMU and now working more closely and proactively with the teams at France Galop, Le Trot and PMU on this venture which we believe will raise the already strong profile and appeal of French racing in the UK and Ireland considerably.”
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News Pictures Sky Sports Racing announce exclusive coverage of French racing ahead of anticipated launch in 2019
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