WHAT does the “R” in Apple’s new iPhone XR stand for? There’s a chance even Apple might not know.
That’s the theory from long-time Apple blogger John Gruber, who reckons it may not stand for anything at all.
Apple’s naming strategy for the iPhone is more confused than it’s ever been.
Last year, Apple showed off the iPhone 8, iPhone 8 Plus, and a curve-ball – the iPhone X.
The only niggle was that you weren’t supposed to say “iPhone ex” but “iPhone 10”.
That, of course, begged the question: what happened to the iPhone 9?
For 2018, Apple threw caution to the wind once again, and doubled down on its wacky phone names.
We’ve got the super-premium iPhone XS (pronounced “10 ess”) and iPhone XS Max, costing anywhere from £999 to £1,499.
And then there’s the cheaper iPhone XR, which has less impressive specs and a friendlier price tag of £749.
We’ve seen “S” tacked onto the end of Apple phones before, but never an “R”.
According to John Gruber, who blogs under the name Daring Fireball, Apple isn’t entirely sure what the new phone’s name means.
“Here’s my genuine guess. The R doesn’t stand for any particular word. I can’t even think of any words starting with R that describe the iPhone XR,” he explained.
“I think Apple thinks ‘iPhone XR’ looks cool, sounds cool, and because R immediately precedes S in the alphabet, it subtly implies the XR’s place in the product lineup — it’s less than an XS but only just so.”
New iPhone UK prices revealed
Here's how much the new 2018 models will cost you in the UK...
- iPhone XR (64GB) – £749
- iPhone XR (128GB) – £799
- iPhone XR (256GB) – £899
- iPhone XS (64GB) – £999
- iPhone XS (256GB) – £1,149
- iPhone XS (512GB) – £1,349
- iPhone XS Max (64GB) – £1,099
- iPhone XS Max (256GB) – £1,249
- iPhone XS Max (512GB) – £1,449
Gruber reckons Apple simply chose the name because it “looks cool”, which is as good a theory as any.
“My only guess — and again, a genuine guess, because I’m telling you, they do not like to talk about why they choose the product names they do — is that they don’t care that millions of people will pronounce them ex-arr and ex-ess,” Gruber wrote.
“They don’t care that ex-ess sounds like ‘excess’ even though it’s used in the name of a cell phone that costs almost $1,500.
“They think the X’s look cool and they go with their guts and that’s all there is to it.”
MOST READ IN TECH
Although Gruber is right that Apple doesn’t often share the reasoning behind its naming systems, there are some exceptions.
When the iPhone 3GS launched way back in 2009, Apple noted that the “S” stood for “speed”. After all, it boasted an improved processor that made the phone work faster.
Then in 2016, Apple confirmed that its down-sized budget iPhone SE was actually shorthand for iPhone Special Edition.
We may one day learn what the “R” in iPhone XR stands for, but it’s probably not going to happen any time soon.
We’ve asked Apple for comment and will update this story with any response.
What do you think the ‘R’ in Apple’s new iPhone XR stands for? Let us know in the comments!
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News Pictures iPhone XR name mystery deepens as even APPLE might not know what it stands for
You don’t have to pack away your bikini just because you’re the wrong side of 20. These body-beautiful stars reveal their secrets to staying in shape and prove you can smoulder in a two-piece, whatever your age. Read on and be bikini inspired!
TEENS
Hayden Panettiere
Size: 8
Age: 18
Height: 5ft 1in
Weight: 8st
To achieve her kick-ass figure, Hayden – who plays cheerleader Claire Bennet in Heroes – follows the ‘quartering’ rule. She eats only a quarter of the food on her plate, then waits 20 minutes before deciding whether she needs to eat again.
Hayden says: “I don’t have a model’s body, but I’m not one of those crazy girls who thinks that they’re fat. I’m OK with what I have.”
Nicollette says: “I don’t like diets – I see it, I eat it! I believe in eating healthily with lots of protein, vegetables and carbs to give you energy.”
kim cattrall
Size: 10-12
Age: 52
Height: 5ft 8in
Weight: 9st 4lb
SATC star Kim swears by gym sessions with Russian kettle bells (traditional cast-iron weights) and the South Beach Diet to give her the body she wants. To avoid overeating, Kim has a radical diet trick – squirting lemon juice on her leftovers – so she won’t carry on picking.
Kim says: “I am no super-thin Hollywood actress. I am built for men who like women to look like women.”
https://www.thesun.co.uk/wp-content/uploads/2018/09/NINTCHDBPICT00043335612810.jpg?strip=all&w=960
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