A Canadian man is fighting for the right to have his name on his license plate.
The only problem is his last name is Assman.
Dave Assman, 47, has never been ashamed of his surname, which he pronounces 'Oss-man'.
'I love my name,' Assman told DailyMail.com. 'It can stir up a good conversation!'
So Assman can't understand why the Saskatchewan driver's licensing and vehicle registration (SGI) won't let him flaunt it loud and proud on a personalized plate.
Canadian Dave Assman has been fighting to get his last name on his dream vanity plate. But this week it was denied for being an 'unacceptable slogan'
Assman called SGI this week to ask why his license plate was rejected, and was told his last name was an 'unacceptable slogan'.
'I called the office and told them it's not a slogan, it's my last name,' he said. 'They said they understood but other people won't know and may find offense to it.'
The SGI website states that vanity plates won't be approved if the general public could find them 'offensive, suggestive, or not in good taste'.
That includes slogans with 'sexual connotations or slang', 'drug/alcohol connotations', 'general or derogatory slang', or 'racial/ethnic slang'.
SGI spokesperson Tyler McMurchy said that the rule stands even if the phrase is 'someone's name and pronounced differently than the offensive version'.
'That's not something that would be apparent to other motorists who will see the plate,' he told CBC.
Dave Assman has never been ashamed of his surname, which he pronounces 'Oss-man'
Assman first tried to get a personalized license plate 20 years ago and was told his request had been denied because 'it's profanity'.
'I tried again and this time it was an unacceptable slogan!' he told DailyMail.com. 'I asked if I should be changing my name if it's so offensive.'
Assman revealed that he now just has fun with his last name, which once got him teased on the playground.
'As a kid and growing up, sure I got bullied a bit,' he said. 'But back then the saying was "Sticks and stones may break your bones, but names will never hurt you!"'
'There is always a few idiots that had to make fun of it to feel important, never really bothered me though.'
Now Assman loves when people get too 'scared' to say his name out loud.
'They're afraid to offend me,' he said. 'When they ask how to spell it, I tell them just the way you heard it - ASSMAN!'
Assman said his last name is especially important to him because it connects him to his great-grandfather, who was a prosperous farmer in the province.
'Farmers would come in the early thirties and they borrowed money from him,' Assman said.
'Instead of him foreclosing on their land, he just either forgave it or let them pay when they could.'
The Assman name even made it onto American television more than 20 years ago.
In 1995 David Letterman interviewed Dick Assman, a gas station worker in Saskatchewan who happens to be Dave's distant relative.
McMurchy said Assman can always appeal the SGI's decision, which would then be evaluated by the personalized license plate review committee.
The committee has rejected the name before, and Assman doesn't think this time around will be any different.
But Saskatchewan law requires only one registered license plate on the rear of each vehicle.
So Assman plans to get his dream vanity plate made anyway. And he's going to put it right on the front of his car.
photo link
https://textbacklinkexchanges.com/canadian-with-last-name-assman-has-his-dream-vanity-plate-denied/
News Photo Canadian with last name ASSMAN has his dream vanity plate denied
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