A New York-based vegan bakery is offering city dwellers the chance to chill out by indulging in some delicious cannabis-infused treats at one of two CBD cafe pop-ups over the next two weeks.
Feelz by Chloe was created after the vegan brand tested a CBD-laced brownie - appropriately named the Daily Hit Brownie - on April 20th this year. The sweet was such a success for the brand that it decided to launch 25 treats for people to purchase at two of the By Chloe restaurants in New York City.
In collaboration with Toast, a CBD brand, and weed-focused start-up Nice Paper, By Chloe created plant-based treats all infused with varying levels of CBD oil.
Sweet high: By Chloe is launching two pop-up shops at its NYC locations that will feature a range of CBD-infused sweets
Psychedelic: The pop-up shops are decorated with 70s memorabilia and accents
Delicious: Included in the launch are 25 sweats ranging from cookies to mini pies to even dog treats for people's animals
Tasty: The pop-up shops officially launched on Thursday at the Greenwich Village and Seaport District locations in NYC
To celebrate the launch of the tasty sweets, By Chloe is transforming its two locations in Greenwich Village and Seaport District into a two-week long, 70s-inspired cafe starting on Thursday.
Eat up! By Chloe's new Feelz by Chloe range was carefully curated by weed-focused start-up Nice Paper
Consumers who visit the pop-up stores will see dessert display cases featuring granola, mini pies, push pops, beverages, rice krispies treats, popcorn and dog treats.
The selection was created in collaboration with CBD start-up Toast, which provided the CBD for the delicious treats, while the spaces themselves, and the range of tasty items on offer, were curated by Nice Paper, a weed-focused start-up founded by New Yorkers Marta Freedman and Charlotte Palermino.
'I am a big believer in the benefits of CBD and the potential of this ever-expanding industry,' Samantha Wasser, Co-Founder and Creative Director of By Chloe, said.
'After seeing the overwhelming positive response we received from the Daily Hit Brownie earlier this year, I was inspired to create a full line of CBD-infused sweets for our By Chloe customers.'
Groovy: By Chloe decided to launch the pop-up stores after the company first introduced a CBD-infused brownie on April 20
Success: The popularity of the brownie encouraged the company to pursue other sweets infused with the oil for future ventures
Well-rounded: Included in the sweets, the company is also selling CBD-infused beauty products for purchase
Bright: After the two-week launch of the pop-up stores, the company will also launch a selection of the sweets around the US and UK
Exciting: The pop-up stores around the US and UK will officially launch on October 15 and run for six weeks in stores
The two locations are experiencing a 'psychedelic' makeover with 70s-themed memorabilia, lighting and metallic accents.
'Chloe and Toast share a common goal to unlock the myriad of benefits that comfort the mind, body and soul through mindfully sourced ingredients and plant-based products,' Punit Seth said, CEO of Toast.
'Feelz by Chloe is a perfect brand to offer a fun yet sophisticated experience that consumers have come to expect from the Toast brand.'
CBD is the strain of the marijuana plant that differs from THC - the element that provides the 'high' that many people get from marijuana; instead, CBD works to relax the body and has commonly been used for those with severe headaches or injuries.
Although the ability to sell edibles laced with THC is illegal in New York City, and most places in the US, CBD oil is allowed.
Included in the CBD-infused sweets for the pop-up launch will also be a CBD boutique onsite for anyone looking to implement the oil in their own beauty routines.
Following the launch of the two pop-up stores in New York City, the sweets brand will also roll out a selection of the new treats in shops around the US and UK.
These stores will launch on October 15 and run for six weeks in stores to 'keep the good vibes going' with delicious treats.
Link textbacklinkexchanges.com
https://textbacklinkexchanges.com/new-york-vegan-restaurant-transforms-into-a-cannabis-cafe-with-sweets/
News Pictures New York vegan restaurant transforms into a CANNABIS cafe with sweets
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https://i.dailymail.co.uk/i/pix/2018/09/27/15/50BBA66000000578-0-image-m-36_1538059918052.jpg
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