"Many Photos" - Holly Willoughby refuses to talk about her weight after interviewing mums of anorexia sufferers

She hit the headlines in 2017 after showcasing a slimmed-down, more toned physique - but Holly Willoughby has revealed why she 'very deliberately' refuses to talk about her weight.

The This Morning presenter, 38, made changes to her diet and exercise regime after giving birth to her third child, son Chester, in September 2014.

Since then the mum-of-three has been stealthily shedding pounds and is rumoured to have taken up pilates.

But Holly has deliberately never commented on how she achieved her enviable figure because she believes it's 'not helpful' or 'important'.

In an interview with The Sunday Times Magazine, Holly Willoughby reveals she refuses to talk about her weight because she doesn't believe it's helpful or important

The presenter, pictured hosting Dancing on Ice in 2011, has lost weight since making changes to her diet and exercise regime after giving birth to her third child, son Chester, in September 2014

She told The Sunday Times Magazine: 'It's a personal thing for me, and I think that people get obsessive with it.'

Holly added that interviewing parents who have lost their children to eating disorders has also contributed to her decision to keep quiet.

'They sit there and say, "It doesn't help that there's such a fascination with weight at the moment",' she said.

'It's not up to me to give you a blow-by-blow account of what I've eaten that day. It's not helpful, and it's not what's important.'

Holly, pictured on last year's I'm A Celeb, says stylist Angie Smith has awakened a new love of fashion - and she's followed her advice to 'get her legs out'

Holly also credited her stylist Angie Smith, whom she appointed in 2015, with overhauling her image and cementing her as a style icon.

She admitted she is 'not brilliant' when it comes to fashion, but she's 'growing to like it more' and now enjoys it more than ever.

Holly said Smith telling her to 'get her legs out' changed everything, adding: 'She was like having a really good friend who just pushed you in a different direction.'

Holly was named as style ambassador for M&S last year in a deal estimated to be worth £950,000, with her collections becoming instant sell outs

The star uses her Instagram account to document her widely-discussed wardrobe from This Morning and her top presenting moments. 

MailOnline previously revealed her jungle wardrobe for I'm A Celeb totalled more than £19,000 – and acted as a boon for shops. 

Though she insists she wears 'normal' clothes, fashion watchers have noticed a shift in Holly's outfits from high street to high end

In the first two days of series, she showed off clothes worth more than £3,000.

Though she insists she wears 'normal' clothes, fashion watchers have noticed a shift in Holly's outfits from accessible high street to high end. 

Holly was named as style ambassador for M&S last year in a deal estimated to be worth £950,000, with her collections becoming instant sell outs. 

Holly is mum to Harry, nine, Belle, seven and Chester, four, with husband Dan Baldwin. 

In February, Holly reportedly ended her £450k a year deal with Diet Coke as she wants more free time to spend with her family.

And earlier this week it was revealed Holly and her TV executive husband Dan Baldwin are embarking on their ninth building project in seven years at their £3 million London home.

Documents lodged with the council state the couple want to convert a garage at their property into a one bedroom flat to accommodate an au pair to look after their three children.

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You don’t have to pack away your dress just because you’re the wrong side of 20. These body-beautiful stars reveal their secrets to staying in shape and prove you can smoulder in a two-piece, whatever your age. Read on and be bikini inspired!

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