New photo Feminists attack 'cynical' new 'Hello Me!' ad Wonderbra campaign

Wonderbra has sparked fresh controversy with their new 'Hello me!' campaign aimed at 'female self-empowerment' after feminists branded it as the 'same nonsense, different era'. 

The brand's old poster, which featured Czech supermodel Eva Herzigova with the slogan 'Hello Boys', is being replaced by 'Hello Me!' aimed at 'empowering and liberating' women.

The new posters are set to launch in cities across the UK tomorrow - and Wonderbra bosses admit they have 'learnt a lot from Hello Boys.' 

But feminists say the campaign, which features a woman wearing a strapless bra, is 'cynical branding', according to the Sunday Express.

The brand's old advertising poster 'Hello Boys', is being replaced by 'Hello Me!' aimed at empowering women

Feminist activist Julie Bindel, co-founder of legal reform group Justice for Women, said that women will not be fooled into thinking the advertisement is 'empowering'.

She told the Sunday Express: 'Wonderbra's "Hello Boys" advert, the scourge of the feminist movement throughout the mid-1990s, was so sexist it was almost a parody.

'We are being fed the guff that the new slogan is less about appealing to sleazy men and more about targeting "empowered, liberating women"'. 

'If you ask me, (this) is the same nonsense, different era.' 

The brand's old advertising slogan, which featured supermodel Eva Herzigova with the slogan 'Hello Boys' and was voted the most iconic poster of all time by the public

But Wonderbra says it does not objectify women and that their bras help them to feel sexy and confident on their own. 

Senior project manager Olivia Capallera says the campaign is aimed to celebrate an 'era of empowered women'.

Heather Nogeuira, marketing chief at the branch of US parent firm Hanesbrands, defended the posters and said they were the sexist 'cliche' of their old campaign would be replaced with women feeling sexy on 'their own terms'.

Despite the controversy surrounding 'Hello Boys', which was blamed for stopping traffic and causing road accidents, it was voted the most iconic poster of all time by the public.

Feminist activist Julie Bindel, co-founder of legal reform group Justice for Women, said 'Hello Boys' advertising campaign was so sexist it was almost a parody

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News Pictures Feminists attack 'cynical' new 'Hello Me!' ad Wonderbra campaign

You don’t have to pack away your bikini just because you’re the wrong side of 20. These body-beautiful stars reveal their secrets to staying in shape and prove you can smoulder in a two-piece, whatever your age. Read on and be bikini inspired!

TEENS
Hayden Panettiere
Size: 8
Age: 18
Height: 5ft 1in
Weight: 8st

To achieve her kick-ass figure, Hayden – who plays cheerleader Claire Bennet in Heroes – follows the ‘quartering’ rule. She eats only a quarter of the food on her plate, then waits 20 minutes before deciding whether she needs to eat again.

Hayden says: “I don’t have a model’s body, but I’m not one of those crazy girls who thinks that they’re fat. I’m OK with what I have.”

Nicollette says: “I don’t like diets – I see it, I eat it! I believe in eating healthily with lots of protein, vegetables and carbs to give you energy.”

kim cattrall

Size: 10-12
Age: 52
Height: 5ft 8in
Weight: 9st 4lb

SATC star Kim swears by gym sessions with Russian kettle bells (traditional cast-iron weights) and the South Beach Diet to give her the body she wants. To avoid overeating, Kim has a radical diet trick – squirting lemon juice on her leftovers – so she won’t carry on picking.

Kim says: “I am no super-thin Hollywood actress. I am built for men who like women to look like women.”
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