More than £100 billion has been wiped off the value of five of the world's biggest tobacco companies amid growing fears over the rise of vaping and increased regulation.
British American Tobacco (BAT), which is listed on the London Stock Exchange, has been the worst affected losing about half of its stock market value.
In November, the US Food and Drug Administration (FDA) announced that it is to consider banning menthol cigarettes, a move that would compound a disastrous year for the firm with more than half of its sales coming from the product.
More than £100 billion has been wiped off the value of five of the world's biggest tobacco companies amid growing fears over the rise of vaping and increased regulation
Rival firm Imperial Brand saw a fall in value of around a quarter while US companies Altria and Phillip Morris lost some 30 per cent.
Japan Tobacco is a fifth lower, following a shift in consumer tastes which has seen vaping spike in popularity.
RBC analyst James Edwardes Jones told the Daily Telegraph: 'The impact of the FDA's menthol cigarette ban and margin erosion from the growth in next-generation products is priced in, although for this previously uber-defensive and predictable stock the future is very opaque.'
The news comes after an experiement laid bare how much worse it is to smoke cigarettes than to vape, in the hope of encouraging thousands to kick the habit.
In November, the US Food and Drug Administration (FDA) announced that it is to consider banning menthol cigarettes, a move that would compound a disastrous year for the firm with more than half of its sales coming from the product
Public Health England conducted the test using jars of cotton wool exposed to tobacco smoke, e-cigarette vapour or normal air.
The grim results showed the jar exposed to 320 cigarettes turned brown and sticky, while there was just a light mist in the vaping scenario.
Officials at PHE warn nearly half of smokers don't realise how much healthier e-cigarettes are and warned it would be 'tragic' if smokers stuck to tobacco because of 'false fears' about the safety of vaping.
However, experts warn there growing concerns about electronic cigarettes contributing to heart disease.
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News Pictures Vaping wipes £100billion off tobacco industry
You don’t have to pack away your bikini just because you’re the wrong side of 20. These body-beautiful stars reveal their secrets to staying in shape and prove you can smoulder in a two-piece, whatever your age. Read on and be bikini inspired!
TEENS
Hayden Panettiere
Size: 8
Age: 18
Height: 5ft 1in
Weight: 8st
To achieve her kick-ass figure, Hayden – who plays cheerleader Claire Bennet in Heroes – follows the ‘quartering’ rule. She eats only a quarter of the food on her plate, then waits 20 minutes before deciding whether she needs to eat again.
Hayden says: “I don’t have a model’s body, but I’m not one of those crazy girls who thinks that they’re fat. I’m OK with what I have.”
Nicollette says: “I don’t like diets – I see it, I eat it! I believe in eating healthily with lots of protein, vegetables and carbs to give you energy.”
kim cattrall
Size: 10-12
Age: 52
Height: 5ft 8in
Weight: 9st 4lb
SATC star Kim swears by gym sessions with Russian kettle bells (traditional cast-iron weights) and the South Beach Diet to give her the body she wants. To avoid overeating, Kim has a radical diet trick – squirting lemon juice on her leftovers – so she won’t carry on picking.
Kim says: “I am no super-thin Hollywood actress. I am built for men who like women to look like women.”
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